Why did Schwan’s Home Delivery change its name to Yelloh?

We are incredibly proud of our 70+ year history as Schwan’s Home Delivery. As the originators of frozen food delivery, we're always dreaming up new ways to innovate. That spirit led us to evolve our name and our brand. With Yelloh, we elevated our favorite color to become a symbol of a freezer full of happy. And, our new name comes with a renewed passion for bringing frozen convenience to neighborhoods across America.

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